My name is Gabrielle Elizabeth McLoughlin — GEM!

When I was younger, my parents made it their mission to introduce me to great music. 

Instead of doing homework, I jammed to any CD I could get my hands on. That’s how I discovered Michael Jackson. 

I became completely enthralled by him, and I needed to consume all of his work. When I came across the “Thriller" music video, it completely changed my life. 

Thirteen minutes of pure genius. I loved every second. The beat of the music, the detail of the makeup, the camera angles, the editing – all of it. At that moment, I knew I wanted to make my own art for the rest of my life.

Makeup, photography, and film have always been my passion, but adding live music in the mix while creating is a dream come true. 

I’ve always dreamt of working with musical artists and making magic. This dream started with music, after all. To create art at the intersection of music, film & makeup? — Well, that just seems like a life that was written in the stars.

It’s all happening.

Welcome to my world.

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THE START